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润物无声中传递直抵人心的力量

2018-12-31 09:04:23 来源:中国文化传媒网 作者:

刘琛/文

    1、探寻人类共通的价值和情感


HAODECHUANBO,YIDINGYAOYOUHAODEGUSHI。YIRENWEIBENSHIJIANYANYIGEGUSHISHENGMINGLIDEZHUYAOBIAOZHUN。


RUHEYIRENWEIBEN?ZUIZHONGYAODESHIYURENXIANGLIANXI。YIGEGUSHIRUGUOZHITINGLIUZAIFANYINGQINGGANDECENGMIAN,CHONGQILIANGZHINENGSUANSHIYOUNEIRONG。ZAIXINXIGUOLIANGSHIDAI,YOUNEIRONGDEGUSHIWEIBINENGQUDELIANGHAODEGUOJICHUANBOXIAOGUO。HAODEGUSHINEIRONGBIXUJUBEIJIJIXIANGSHANGDEJIAZHIGUAN,ERQIENENGGOUFAHUIYINLINGZUOYONG。YEJIUSHISHUO,GUSHINEIRONGDEYUZHEN、SHAN、MEIXIXIXIANGTONG。ZHENGRUFENGYOULANSUOSHUO:“RENLEISUOYOUZHIZHEN、SHAN、MEI,LISHIDUOYUYIXIANGDANGDEDIWEI。QIWEIDEXIANGDANGDEDIWEIZHE,ZEDUOQIBUZHENZHEN、BUZHENSHAN、BUZHENMEIZHEYE。”


CONGSHIJIANZHONGKAN,KUAWENHUACHUANBOZHONG,TUOYINGERCHUDENEIRONGDOUCHENGZAIZHERENLEIGONGTONGDEJIAZHIHEQINGGAN。BIRU,《TAITANNIKEHAO》《AFANDA》DENGYINGPIANSHOUDAOBUTONGGUOJIAGUANZHONGDERENKE,SHIYINWEITAMENRANGRENGANSHOUDAOLEAIQINGDEWEIDAHEMEIHAO;GUOCHANDONGHUAPIAN《JINGJUMAO》QUNIANZAIDONGNANYABAOHONG,SHIYINWEITAKEHUALEYIZHIPUTONGDEMAOTONGGUOTUANJIEMAOQUNDUIKANGXIEEBINGZHENGJIU“MAOTU”DEGUSHI,“ZHENGYI、YONGGAN、CHENGZHANG”ZHEIXIEJIAZHIGUANZIRANDEDAOZHANXIAN,YINQILEBUTONGWENHUABEIJINGGUANZHONGDEQINGGANGONGMING。


YINCI,JINHOUWOMENZAIDUIWAIWENHUACHUANBOHEJIANGSHUZHONGGUOGUSHIDEGUOCHENGZHONG,XIANBUYAOZHEJIXIANGZHE“WOXIANGCHUANBOSHENME”,ERYAOXIANKAOLV“XIANGCHUANBODENEIRONGZHONG,NAXIENEIRONGSHIDUIFANGRONGYIJIESHOUDE”。


DANGRAN,YOUJIAZHIZHUIQIUBINGBUSHIZAIJIAZHIGUANDEWAIMIANSHENGYINGDITAOGEWENYIWAIQIAO,ERSHIYAOJIANGJIAZHIGUANBULUSHENGSE、BULUHENJIDIRONGRUNEIRONG。LIZIQISHIPINZUOPINDEGONGXINGSHISANFAZHEYIZHONGYUANSHENGTAIDEMEI,BINGQIE“TIANRENHEYI”“DAOFAZIRAN”DENGZHONGGUOCHUANTONGDESIXIANGJIAZHIGUANNIANYINZANGZAIZHEIZHONGMEIDEZUISHENCHU。TAZISHENDEXINGXIANGSHEJIXIANSHICHU“ROUERBUQU,QIANGERBUGANG”DEMEI。GUOWAISHOUZHONGSUIRANDUIZHONGGUOWENHUABUSHENLEJIE,HENDUORENYEBUSHIWEILETONGGUOGUANKANLIZIQIDESHIPINLAILEJIEZHONGGUO,DANTAMENXIHUANLIZIQISHIPINLICHUANDIDEMEI,ERMEISHIYOULILIANGDE,ZHEIZHONGLILIANGQIANYINZHEWAIGUOGUANZHONGJIXULEJIEZHONGGUOHEZHONGGUOWENHUA。


2、在新媒介环境中顺势而为


JIUDUANSHIJIANNEIDEYINGXIANGLIHECHUANBOXIAOGUOLAIKAN,LIZIQIDESHIPINKENENGDIDESHANGSHENZHICHAOGUOHUAFEIDALIANGSHIJIANZHIZUODEYINGSHIZUOPIN、WUTAIYISHUZUOPIN。ZHEISHIYINWEIZAIHULIANWANGSHIDAI,DUIWAIWENHUACHUANBOYOULEGENGDUOZAITI、PINGTAIHEQUDAO,YOUQISHIXINMEIJIEYUHULIANWANGDEJIEHE,SUOCHANSHENGDEYINGXIANGLIHECHUANBOLIYIDADACHAOYUELECHUANTONGMEITI。ZHEIQISHIWOMEN,DUIWAICHUANBOZHONGGUOWENHUA、XIANGSHIJIEJIANGSHUZHONGGUOGUSHIDEFANGSHIHEXINGSHI,DEGENSHANGCHUANBOHUANJINGDEBIANHUA。


GUOQUHENZHANGYIDUANSHIJIANLI,ZAIDUIWAIWENHUACHUANBOZHONG,WOMENBAMUGUANGDUOFANGZAICHUANTONGDEXINGSHISHANG,BIRUTUIDONGZHONGGUOYINGSHIZUOPINZOUCHUQU,JINXINGZHONGGUOWENXUEZUOPINDEDUIWAIYIJIE,ZAIHAIWAIJINXINGWUTAIYISHUZUOPINHEMEISHUZUOPINDEZHANYANZHANSHI,DENGDENG。SHANGSHUNULIQUDELEYIXIECHENGJI,BIRU《XIFUDEMEIHAOSHIDAI》DENGYINGSHIZUOPINZAIFEIZHOUDENGDISHOUDAOREPENG,MOYANDENGRENDEZUOPINBEIYICHENGDUOZHONGWENZIZAIGUOWAICHUBAN。KESHIWOMENYINGGAIKANDAO,YIFANGMIANWENXUEDENGCHUANTONGWENYIXINGSHIDECHUANBOLIHEYINGXIANGLIYOUXIAN;LINGYIFANGMIAN,ZAIDIANYINGDENGYIXIELINGYU,WOMENRENGXUYAOHUAFEIJIAOZHANGSHIJIANFANGNENGXIAOMIYUFADAGUOJIADECHAJU。SUOYOUZHEIXIEDOUZHIYUELEDUIWAICHUANBODEXIAOGUO。


YINCI,ZAIJIXUNULIZUOHAOSHANGSHUGEFANGMIANGONGZUODETONGSHI,WOMENYINGGAIZHUAZHUXINMEIJIEGEMINGDEJIYU,SHUNSHIERWEI,LINGPIXIJING,JIUXIANGLIZIQISUOZUODENEIYANG,CAIYONGGENGDUOXINXINGSHI、CHUANGZAOGENGDUOXINFANGSHI,LAICHUANBOZHONGGUOWENHUA、JIANGSHUZHONGGUOGUSHI。


YIDUANSHIPINWEILI,CHULELIZIQIDENEIXIEZUOPIN,ZHEIJINIANHAIYOUBUSHAOZHONGGUOTICAIDEDUANSHIPINZAIHAIWAIZOUHONG。BIRU,2019NIANCHU,YITIAODUANSHIPINZAIGUOWAISHEJIAOPINGTAISHANGFENGCHUAN,SHIPINLI,CONGQINGCHUNHUOPODEHAIZIDAOBULVPANSHANDEMAODIELAOREN,SIDAIRENZAIYISHENGSHENG“MA”DEHUHUANSHENGZHONG,YICICHUCHANG。ZHEIWENNUANXINGFUDECHANGMIANRANGWAIGUOWANGYOUGANDONGBUYI。TAMENZAIDIANZANZHUANFAZHIYU,YECONGZHONGDUDONGLEZHONGGUODE“JIAWENHUA”“XIAOWENHUA”。


XINMEIJIEJIANGDILECHUANBODEMENJIAN,QUETISHENGLE“RANGNEIRONGHUOQILAI”DENANDU。YAOXIANGYONGXINDEXINGSHIJIANGHAOZHONGGUOGUSHI,XUYAOFEIYIFANXINSI。JIUXIANGLIZIQIDESHIPINZUOPIN,ZHIZUOJINGLIANGDEBEIHOUSHIJIANXINDEFUCHU,BIRUYIGECHENGPIANJIN5FENZHONGDEZUOPIN,QIANHOULEIJIPAISHESUCAIHUIDA2000TIAOZHIDUO。


3、发挥“民间文化使者”的作用


LIZIQIZIJIHUOXUMEIYOUDUIWAIWENHUACHUANBODEZHUGUANMUDE,DANTABUJINGYIJIANCHENGLEZHEIFANGMIANDE“GAOSHOU”。WOMENZAIGANTAN“GAOSHOUZAIMINJIAN”DETONGSHI,GENGYINGGAIZHUANBIANDUIWAICHUANBODESIWEI:DUIWAIWENHUACHUANBOYEHAO,XIANGSHIJIEJIANGSHUZHONGGUOGUSHIYEHAO,BUJINSHIZHENGFUHEWENYIJIGOUDESHI,YESHIMEIYIGEZHONGGUORENDEZEREN;TONGSHI,XIANGJIAOYUZHENGFUZHUDAODEDUIWAIWENHUACHUANBO,MINJIANDECHUANBO,YOUYUXINGSHILINGHUO、NEIRONGFENGFU、TICAIGUANGFAN、GENGJIEDIQI,XIAOGUOKENENGGENGHAO,YINCIWOMENJINHOUZAIZHEIFANGMIANYINGGAIDUODUOFALI。


DUIWAIWENHUACHUANBOXUYAOGENGDUODE“LIZIQI”。DUIYUCONGSHIDUIWAIWENHUACHUANBODEMINJIANLILIANG,ZHENGFUHESHEHUIJIBUNENGGUODUOJIERUTAMENDECHUANBOHUODONG,YOUYINGGAICONGCEMIANJIYUGULI、YINDAOHEFUWU。BIRU,TONGGUOPEIXUNDENGDUOZHONGXINGSHI,YINDAOLIZIQIYIYANGDEWANGHONG,SHULIZHENGQUEDEJIAZHIGUAN,LEJIEGENGDUOXIANGGUANDEXINXI,JIASHENDUIGUOQING、SHEQING、MINQINGDERENSHI,BANGZHUTAMENTISHENGKUAWENHUACHUANBODENENGLI。XUYAOZHICHUDESHI,MUQIANZAIGULIMINJIANLILIANGJINXINGDUIWAIWENHUACHUANBOFANGMIAN,WOMENSIHUHAIMEIYOUXIANGGUANGUIHUA,ZHEIFANGMIANDEDINGCENGSHEJIJIDAIJIAQIANG。


LIZIQISHIPINHAIWAIZOUHONGDEBEIHOU,QISHISHISHIJIEDUIJUEQIZHONGGUODEHAOQI。WEILAI,SUIZHEZHONGGUOCONGDAGUOXIANGQIANGGUOMAIJIN,WAIJIEDUIZHONGGUOWENHUAHEZHONGGUOGUSHIDEXINGQUHUIYUELAIYUEGAOZHANG,ZHEIWEIWOMENXIANGSHIJIEJIANGHAOZHONGGUOGUSHITIGONGLEJIYU。DANGRAN,JIANGHAOZHONGGUOGUSHI,SUZAOZHONGGUOXINGXIANG,JINPINGYIRENZHILIWUFAWANCHENG,WOMENQIDAIGENGDUO“LIZIQI”CONGBUTONGJIAODU、BUTONGCEMIANXIANGQUANSHIJIEZHANSHIJIFUYOUDUTECHUANTONGWENHUANEIHAN,YOUBUDUANXIANGXIANDAIHUAQIANXINGDEZHONGGUO。TONGSHI,DUIWAIWENHUACHUANBOSHIYIGERUNWUXIWUSHENGDEZHANGQIGUOCHENG,XUYAOGEFANGGONGTONGNULI。DUIYU“LIZIQI”DENG“MINJIANWENHUASHIZHE”,WOMENYINGFAHUITAMENDETEZHANG,ZUNZHONGTAMENDECHUANGZAO,DIAODONGTAMENDEJIJIXING,DANYOUYIDIANYAOZHUYI,NEIJIUSHIYEBUNENGGUODUTOUZHITAMEN。


(作者系北京外国语大学教授、博士生导师,本文为国家社科基金重大项目“海外智库中的中国文化形象”成果)  据《光明日报》 责编:陈晓悦

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